YALU 1972 — FW24 CAMPAIGN

CASE STUDY

A campaign project created for Yalu 1972 in connection with the brand’s first Paris Fashion Week show. I was responsible for the visual direction of the project, leading the photography, video and overall creative execution from concept to delivery. The result was a cohesive set of visuals designed to support the collection’s presentation in Paris and strengthen the brand’s communication in the Asian market.

CREDITS

Creative Director, Director + Photographer — Jeesi Kalombo / @Katalayi.jpg
Videographer, DOP, Editor, Colorist — @hankovisu
Production Assistant — @Cincoyocho
Model Booking — @Lelyonbooking
Coordinator — @Wenjingwu2019
Makeup — @nuomeijiaye
Models — @mogobabyface & Bozhena

PROJECT INFO

THIS COLUMN IS AUTO-FILLED AT RUNTIME